You saw it on someone. Now buy it.
chacha is a feed of Egyptian brands worn by the people you follow. Tap what you like in a photo and go straight to it — no comments asking where it's from, no screenshots, no hunting.
Ask for early accessComing to the App Store and Google Play.
A post from a creator
Tap a tag to see the piece
Built for Egypt
The labels you already follow on Instagram — with the thing you actually wanted attached.
chacha opens with a small group of invited local brands. A brand joins by adding the chacha app to its Shopify store; once we approve the store, its products can be tagged in posts and bought through the brand's own checkout. If you run one, we'd like to hear from you at hello@chacha-eg.com. See the Merchant Terms.
A feed you can actually buy from
The gap between seeing something on someone and owning it is usually a comment thread and a lot of guessing. chacha closes it.
Tags on the photo
Every post carries the pieces in it. Tap a tag to see the price, the sizes left and the brand — then check out on the brand's own store, in a couple of taps.
Boards worth keeping
Save a post or a single product to a board. Boards can be private, public, or shared with someone else — and what you saved stays linked to the post you found it in.
Credit that follows the sale
Post something, tag what you're wearing, and the sales it drives are credited to you. Your dashboard shows which posts earned what, down to the order.
Two sides of the same feed
One app for the people buying and the people being bought from. What a creator posts is what a shopper taps, and the line between them is the thing chacha keeps track of.
Boards that remember where things came from
Save a piece and it keeps the post it came from attached, so the creator who showed it to you gets the credit when you buy.
Earnings you can check, not guess at
The dashboard lists the sales attributed to you and what each one earned. Amounts are estimates until the brand confirms the order, and it says so.
Checkout on the brand's own store
chacha never takes your payment. Tapping buy hands you to the brand's Shopify checkout, where your card details stay between you and them.
Shared board
Summer, eventually
6 items · 2 people
Attributed sales
Linen shirt
A local label
1,180 EGP
Wide-leg trousers
A local label
1,640 EGP
Illustrative figures. Photos are AI-generated.
How it works
Four steps, and the last one only matters if you want it to.
1. Browse the feed
Posts from Egyptian brands and the creators who wear them, picked for you or newest first from the people you follow.
2. Tap what you like
Product tags sit on the photo. One tap shows the piece, the price and what's in stock.
3. Buy it, or save it
Check out on the brand's store when you're ready, or keep it on a board and come back. Either way it stays linked to where you found it.
4. Post, and get credited
Creators tag what they're wearing. Sales driven by a post are credited to whoever made it, and the dashboard shows exactly which ones.
Be there when it opens
The chacha app for iPhone and Android is on its way to the App Store and Google Play. Email us and we'll tell you when you can download it.
Run a brand or post as a creator? Say so in your email.